As you’ve probably noticed, we have reviewed several online poker sites here at Beasts Of Poker. As we’re building a community of inspired poker players and enthusiasts, we want to be transparent about what happens behind the scenes as we’re writing about different poker sites.
Before we dive into the details of our reviewing process, you need to understand how our site covers the expenses created for producing all the content we have here. If you decide to click one of our sign-up buttons and open an account on a poker site or purchase a poker training course, we will get paid a fee for advertising. This business model is called affiliate marketing. The way affiliate marketing works differs a bit from other types of advertising. As an affiliate, you’re earning an income by promoting someone else’s products, not your own.
An obvious question to ask regarding our business model might have popped in your head, ‘Do you advertise any brands just to pay the bills’? The short answer: No. It would make us more money in the short term to promote all kinds of poker rooms. But, we’re more focused on only beating the drum for those sites we like to play on ourselves.
To put it bluntly, we are not Mickey Mouse affiliates – we are Beasts Of Poker! Hence we want to be friends with the best brands that offer value for both recreational and professional players. Recommending a site that we wouldn’t play on ourselves just isn’t a cool thing to do… And on our site, we strive to put on cool things only. Period.
That’s about it on our business model. Let’s now take a closer look at the different aspects of how we review poker sites: